(OfficialWire) - The global wine market is projected to reach 27.5 billion litres by 2017, with market growth being mainly driven by factors such as rising affluence, growing shift towards premium alcoholic beverages, increasing consumption of wine, and adoption of western lifestyles in developing markets. The future of the global wine market portrays a bright picture as wine is set to make gains in both developed and emerging markets at the cost of other alcoholic beverages including beer and spirits.