(DrinksInt) - CEO of Sogrape Vinhos, Francisco Ferreira, has ventured that planting international varietals could help to attract consumers to Portuguese wine. Talking to Drinks International in Vinho Verde, Ferreira said that while indigenous grape varietals are Portuguese wine’s “point of differentiation”, foreign consumers may need to see more familiar grapes as part of the offering. He said: “We have more than 280 varietals in the country and our vineyards have been here for a long time. But some Portuguese varietals are almost impossible to pronounce [outside of Portugal], so there is work to be done there – we need to give a bridge [to consumers] to that world.”