(TheDrinksBusiness) - New online wine and spirit retailer CellarVieWines.com has been declared formally launched. The UK-based retail operation, which was conceived by former CEO of BRL Hardy Europe and Constellation Europe Christopher Carson, promises to offer consumers “something different” and “demystify wine for the younger audience”. Speaking of the business, Christopher said, “Mindful that there is a wealth of outstanding young talent seeking an opportunity to establish a career with a genuine chance to flourish, and noticing the advent of online sales growth and premium wines over £5 recording a 30% plus market share,