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Hi-tech bid to lift wine's appeal
Jun 2, 2012
(Stuff) - Pimp My Vine could be the next reality TV hit if a Wellington scientist can find the formula to tweak grapes for different global palates.
Working out of sophisticated robotics labs at Marlborough's Brancott Estate Wines, Victoria University chemist Robert Keyzers and his team are working on a hi-tech recipe for customised sauvignon blanc.
The tinkering is being done with an eye to unlocking Asian markets by understanding a grape's composition.
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