The wine trade’s use of Twitter is like “verbal Prozac” for consumers, that’s according to Burgundy’s School of Business Damian Wilson. Speaking exclusively to Harpers at the LIWF debate, Wilson, who heads the MSc in Wine Business, said he was glad to see the message [on engaging the consumer] finally getting through, but hinted there was a lot more to be done. He highlighted the importance of social media, and especially Twitter, as a tool to engage with consumers. Burgundy’s School of Business has conducted research into the wine trade’s engagement with consumers on Twitter, studying 5,500 tweets in October 2011.