(Scotsman) - The internet is changing the way we work, think and play. In the wine world, there is a revolution taking place, breaking down traditional barriers in this age-old industry and offering consumers a sense of empowerment and involvement. That is what Rowan Gormley, CEO of Naked Wines believes anyway. Gormley set up Naked in 2008 after working for Virgin Money and Virgin Wines. In the depths of the recession he had to offer something new. “I had to come up with a game-changing model,” says Gormley. “To make a dent in a traditional industry, bypassing wine agency routes and competing with big players, I needed to bring the consumer and the winemaker together,” he says.