(TheDrinksBusiness) - Bollinger used the London International Wine Fair yesterday to unveil a unique 75cl bottle that mimics the shape of a magnum. The new packaging was inspired by a bottle of Bollinger from 1846 found in the company’s cellars, and will be used across the entire range, starting with the Brut NV Special Cuvée. Speaking at the launch, Bollinger CEO Jérôme Philippon told the drinks business that the switch was motivated by a desire “to develop a unique and authentic bottle for Bollinger”.