(OffLicenceNews) - Australian Vintage has launched a 5.5% abv wine that comes in a clear pint bottle with crown cap. Vinni is a sparkling Moscato that will be sold in eight-packs like a beer or cider. The launch aims to tap into the tax break for lower-alcohol wines but also to draw new, younger consumers into the wine category. European sales and marketing director Paul Schaafsma said: "There is a demographic of 18 to 25-year-olds we are still struggling to bring into the wine category. How can we bring younger consumers into wine at an earlier age? Certainly in the UK it is a challenge. "[One way would be] putting it in a pack that maybe is more comfortable for the consumer at that age; delivering 5.5% abv so it is similar to beer, cider or spirits and mixers, and making it a bit trendy and a bit cool while still recognising the hand-crafted nature and quality of wine."