(Entrepreneur) - It's December in San Francisco, and Jamie Kutch and his wife, Kristen Green, sit down at a window table at Zuni Café, one of the city's finest restaurants. Kutch opens the wine list and finds his name. He's seen it there before, but he never grows tired of feeling the thrill. It isn't so much the name as what it represents. His Kutch Wines McDougall Ranch Pinot Noir 2009 is a tangible product. He sourced it from vineyards he tramped in himself. He crafted it with his hands, aged it in oak barrels he selected, then sold it to Zuni's wine director.