(Xinhua) -- The New Zealand government and wine industry are planning a long-term strategy to build the presence of New Zealand wine in China over the next three to five years, an industry expert said Tuesday. As New Zealand winemakers prepare for a major push in China this month with their biggest-ever road show taking in Hong Kong, Beijing and Shanghai, industry association New Zealand Winegrowers (NZW) admitted they were still feeling their way. "There are a just a few things we think we know about wine consumption in China right now," NZW market manager Asia Monty James told Xinhua.