(Eater) - The most powerful wine buyer in the world, Costco's lead wine buyer Annette Alvarez-Peters doesn't understand why wine is any different than toilet paper. Last night CNBC ran a special called "The Costco Craze: Inside The Warehouse Giant," which featured Alvarez-Peters in what might as well have been a six-minute segment on wine ignorance. Here's a preview: Alvarez-Peters: "Is it more special than clothing, is it more special than televisions? I don't think so." CNBC's Carl Quintanilla: "Certainly it's different than toilet paper? Or different that tin foil?" Alvarez-Peters: "Why?" Quintanilla: "Because it's personal." Alvarez-Peters: "People can look at it that way. But at the end of the day, it's a beverage."