(Reuters) - Italian vintners who avoid chemicals are disappointed with the new EU rules for labeling wines organic, saying the long-awaited criteria are too "lax". After lengthy debate, the European Commission agreed in February on a set of conditions which will allow a wine made from organic grapes to be called "organic wine". Such a label is expected to lure health-conscious consumers around the world. Reaction from Italy, Europe's second-biggest grower of organic grapes after Spain, was mixed: with cheers from the agriculture ministry and skepticism from farmers who put a lot of effort and funds into making chemicals-free wine.