(Wines&Vines) - Tim Bucher, a tech maven looking to change the way wine is sold, said the wine industry has an innovation problem. Not in making wine, but in selling it. Bucher, who addressed a group of Sonoma State University business school students and professionals at the school’s annual mixer Wednesday, said his business resulted from him seeing an opportunity to bring something new to wine. “I’m challenging the industry, and I’ve been challenging the industry,” he said. “We meet brick walls every week, and we want to break through them for the sake of the industry.”