(PCWorld) - Making videos, much like Facebooking, blogging, and tweeting, is not an end but a means. It is a means of communicating with customers and marketing your wares. And it is increasingly a means of promoting yourself more visibly via search engines. On many a Web search, Google will place videos at the top of the results. This is common for many terms, and some have suggested that Web pages that contain embedded videos place higher in Google’s search results.