Cary, NC- The market for green products, those that waste less and leave a small carbon footprint, is one of the fastest growing market segments. Sip…A Wine Store sells organic and sustainably produced wines and recently had Y + B Wines in for a tasting. Y+B’s sustainability pitch? No bottle. No Bottle Owner Matthew Cain started his brand of certified organic and sustainable wines in 2007 with their first Malbec. The line has grown to 5 varieties. The first thing that stands out about the Y + B wines is the packaging. The bottles are boxes with a pour spout. These brightly packaged 1 liter boxes stand tall and pourable like a bottle and are one of the reasons the company remains carbon neutral. Technically, the container is called a TetraPak and is made primarily from paper. TetraPaks are super-popular in Europe, Canada and South America. We know them in America from juice boxes, organic milk and things like cooking broth.