(FOXNews) - Fans of "The Sopranos" or "Ghostbusters" might make an impulse purchase for a glass of Lorraine Bracco’s Italian reds or Dan Aykroyd’s Canadian dessert wines simply out of curiosity. But when it comes to enjoying the fruits of any winemaker's labor -- whether or not it’s marketed with a celebrity endorsement, it’s what’s inside the bottle that counts. Celebrities getting into the wine business isn't new, but in the last year it seems like the word got around that lending your name to select wine releases is the thing to do.