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U.S. Wines Grow Steadily
Mar 12, 2012
(Wines&Vines) - Domestic wine sales continued their steady growth in February, registering 7% higher sales over a 52-week period than in the previous year, as reported by Symphony IRI. The short-term growth rate over the four-weeks ending Feb. 19 hit 6%, according to SIRI’s analysis of check stand scan data from major food and drug stores in the United States. Wines & Vines looked at the differences in consumers’ varietal preferences from the top shelf to the bargain shelf.
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