(WineSpectator) - California’s grapegrowers finally have something to cheer about—grape prices are going up. But does that mean higher prices for consumers? Winery owners are trying to cut costs so they can keep prices low at a time when drinkers still want value. After nearly three years of sluggish sales and an oversupply of wine, vintners have cleared their cellars of older vintages and are looking to increase their grape purchases