(Wines&Vines) - Northwest wineries and their partners have been getting an education in recent weeks regarding the use of social media in a constantly shifting communications landscape. With devices such as smart phones and tablets on the rise, online strategies are shifting away from tools tailored to traditional desktop computers and focusing on an increasingly mobile consumer: following those you want to follow you, in other words. “Attention is the new currency,” social media consultant Rick Bakas of San Francisco-based Bakas Media told the Oregon Wine Industry Symposium in late February.