(Bloomberg) - Jon Rimmerman, aka the Garagiste, is late. He’s sending out his daily online wine offer from his BlackBerry in his room at New York’s new Hotel Americano. It’s a 2006 Ansata from biodynamic producer Marc Kreydenweiss priced at $6.99. This red usually goes for two to three times as much. The bottles sell out in an hour. Once a day, Seattle-based Rimmerman, 45, pitches one to several little-known, quirky, artisanal and often stellar collectible wines from small producers in an e-mail that includes no dramatic photos of people, vineyards or labels. Since the mid-1990s, he’s relied on prose alone to evoke a wine, a place, and the vicarious thrill of being a wine treasure hunter.