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Wine experts' ratings may be a wash for many consumers
Mar 1, 2012
(Eurekalert) - Not all wines are created equal; neither are all wine tasters.
A wine expert's acute sense of taste may mean that expert ratings and recommendations are irrelevant to wine consumers who were not born with the ability to discern small differences in a broad range of tastes, according to a team of international researchers.
"What we found is that the fundamental taste ability of an expert is different," said John Hayes, assistant professor, food science, and director of Penn State's sensory evaluation center. "And, if an expert's ability to taste is different from the rest of us, should we be listening to their recommendations?
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