(Decanter) - The New York-based wine e-commerce website Lot18 is launching in London this week, aiming to quickly repeat the success of its US and French models. Lot 18, which launched in the US in November 2010, sources wines worldwide for limited-time offers to members. Offers will typically expire in 48 hours: ‘The idea is not to build a gigantic catalogue but to have constantly-revolving stock,’ European general manager Will Armitage said. The US site, which last year raised just under US$45m in venture capital fundraising, has 800,000 members. The French site, which launched two months ago after a deal with e-commerce site Vinobest. has 120,000 members.