(Wines&Vines) - Whether battling botrytis or developing a social media strategy to cultivate customers, Oregon grapegrowers and winemakers heard plenty of expert advice at this year’s Oregon Wine Industry Symposium. Vendors on the trade show floor also were happy to offer services and products to revamp vineyards, sterilize barrels, manage sales and ensure compliance with myriad liquor regulations. But what are producers themselves doing? Wines & Vines asked a handful of vineyard and winery principals at the show to share what’s ahead for them in 2012 as they seek to stay competitive and become more productive and profitable. Staying on message, husbanding resources and time, maximizing yield were high on their agendas.