(Decanter) - Wine tastes better if a winery is difficult to pronounce, according to new research. n a study by Brock University professor, Dr Antonia Mantonakis, it found English-speaking wine consumers were more likely to buy wine from a winery with a difficult-to-pronounce name. Participants also rated wine more highly in a blind tasting, and were prepared to pay more money for the same wine, if it had a name that was difficult to say in English.