(Thedrinksbusiness) - The latest packaging innovation to be making headlines in the drinks industry is seemingly the paper wine bottle, which is set to be launched into UK retail outlets this year. The Suffolk-based company that produces the container, GreenBottle, has already had great success with its paper milk containers – tripling sales of Trewithen Dairy milk in Asda stores in the south east of England since it became available in January 2011 – so in many respects the progression into the drinks business can be seen as a natural step.