(PRNewswire) - A new report from Rabobank's global Food & Agribusiness Research and Advisory department provides an overview of the five key megatrends which will shape the outlook for the global beverage industry in 2012, and highlights issues which are making this both the "best of times" and "worst of times" for industry players. Rabobank's report says that industry consolidation will be driven by the five megatrends: Volatility Emerging market demand Bifurcation of value Convergence in distribution Sustainable sourcing