(WSJ) - "Aged like a fine wine": Has this phrase become more of a marketing tool than a relevant wine-drinking fact? Has aging wine become an outmoded custom? After all, nearly every wine in the world today is made to be consumed soon after it's bottled. (I've seen figures as high as 99%.) Wine drinkers seem willing to do their part. According to Bear Dalton, wine buyer for Spec's, a Houston-based wine store chain, nearly 98% of his customers drink the bottles they buy in under a week.