Korean rice wine set to make inroads in U.S.

Feb 8, 2012

(JapanToday) - A centuries-old Korean rice wine is enjoying a renaissance at home and in Japan, and is set to make inroads into a major new market as it gains ground on better known beverages such as soju. Makgeolli, a smooth milky-white drink famed for its purported health benefits, will be produced overseas for the first time later this year when a brewery opens in Chicago, South Korea’s Baesangmyun Brewery has announced. Under a deal with an entrepreneur based in the U.S. city, some 50,000 bottles a month of makgeolli will be produced, a spokeswoman for the company said.

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