(WineSpectator) - Why good wine lovers tell bad lies. 1. If You Like It, It Is Good. This is, without question, the biggest lie of them all. I can't tell you the number of times I've heard wine lovers—fellow writers, merchants, consumers—serve up this whopper. Why do they do it? The answer is actually simple: They think it will make wine more accessible to more people. They think they're doing everyone a favor by "democratizing" wine. Wine is too elitist, you see. It's important—nay, essential—that wine be taken down a peg or two in order to make it accessible to all.