(Scotsman) - UK economic recovery is believed to depend on our success in increasing sales around the world, so Scotch whisky – with exports topping £3 billion and rising – could prove a useful case study. The oldest family-owned distiller, William Grant & Sons, certainly think so. It commissioned the Insight Connection to create a World Whisky Map, providing a detailed global picture of the industry. Findings showed a good deal of whisky’s popularity, especially in emerging economies, has social origins.