(Wines&Vines) - When wine drinkers pick up a good bottle of wine priced higher than $15, they choose a Sonoma County label only 5% of the time. Vintners in Sonoma County hope to double that rate to 10%, and are pinning their hopes on a new branding campaign to crystallize the image of Sonoma County wines as authentic, well made and providing a thrilling experience. Honore Comfort, executive director of Sonoma County Vintners, announced the branding effort Jan. 12 at the group’s annual meeting in Santa Rosa. About 300 members attended the meeting held at the Vintners Inn.