(PRNewswire) - Beaulieu Vineyard (BV), the great American winery in the heart of the Napa Valley, announced a long term project to benefit hunger relief efforts in America. BV Coastal Estate Wines began the program this fall with donations to help provide more than 1,000,000 meals to 12 national and regional hunger relief agencies. Today, BV launches an innovative digital campaign at facebook.com/bvwines to challenge a matching number of volunteer minutes from visiting wine lovers. The BV Give & Give Back Campaign has the potential to provide another 2,500,000 meals for American hunger relief.