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US: Oregon Winery Farms Out Distribution
Nov 16, 2011
(Wines&Vines) - A new chapter has begun in the evolution of Willamette Valley Vineyards Inc. The fast-growing winery is ending its long-standing practice of distributing its own wines to customers within the state. This change, announced in WVV’s most recent quarterly report, follows the signing of an exclusive seven-year distribution agreement with the Oregon and Washington divisions of California-based Young’s Market Co. on Aug. 1, 2011. Young’s already distributes WVV’s wines in California, Alaska and Hawaii, and on Sept. 1 assumed Northwest distribution from the company’s in-house wholesale division, Bacchus Fine Wines.
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