(MarketWatch) — Kenzo Tsujimoto, a Japanese video game magnate who aims to build a premium wine brand in Napa Valley wine country, comes across as an easy-going man who likes to crack a joke or two. At 71, Kenzo, speaking through a translator, jokes that he only drinks his own wine because it “doesn’t give him a hangover.” And since his wines aren’t cheap, even he is “going to need a raise.” Joking aside, Kenzo, well-known in Japan as the chairman and CEO of Capcom Entertainment Inc. /quotes/zigman/200796 JP:9697 -1.69% /quotes/zigman/200803 CCOEF +0.77% , the video game maker behind billion-dollar titles such as “Street Fighter” and “Resident Evil,” is on a mission to produce top-flight wines in a California-Bordeaux style, using a blend of Cabernet Sauvignon, Cabernet Franc, Merlot and Petit Verdot. He also makes a Sauvignon Blanc and a Rose.