(PalatePress) - The sense of place extends beyond just the winemaking process. It should also extend to the wine consumption process. The word terroir describes the many unique aspects of a location that influence a wine specific to a region, or as Jancis Robinson describes in the Oxford Companion to Wine, “the total natural environment of any viticultural site.” It is argued that aspects like soil, topography and climate, are all components that affect terroir, and ultimately of the unique taste of the wine. Terroir reflects place, therefore place matters.