UK: Consumers still dubious about lower-alcohol wines

Sep 14, 2011

(Harpers) - Consumers are still wary of lower-alcohol wines despite a mini-boom in the fledgling sector, according to new research. A study commissioned by the Wine & Spirit Trade Association found that 55% of red wine drinkers and 51% of white wine drinkers have concerns about the taste of lower-alcohol wines. Forty-one per cent of red wine drinkers and 36% of white wine drinkers have worries about the product quality of lower-alcohol wines. The findings emerge from the YouGov Omnibus Panel and are based on a sample of 1,693 British adult drinkers.

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