Wine snobbery no longer palatable says study.For decades, cheap wine paired best with trouser cleavage and brown paper bags. Since the recession, however, it's more likely to be served with a side of prestige, as consumers flaunt bargain bottles that taste like a million bucks — or at least $30. Though prices vary across the country, the industry's definition of inexpensive wine is anything under 20 bucks — though in many provinces, the bar is closer to $15, or even $10.