It's not an uncommon scene to witness Louis Vuitton-toting businessmen dilute their $500 bottle of Hennessy with CocaCola or shoot back their glass of red wine like vodka in China. With growing salaries and more disposable income, the wealthy elite of the world's second-largest economy are increasingly looking for the next big luxury item to show off their wealth - even if they haven't developed the palates of true connoisseurs.