US: New law allows liquor companies to advertise on roadside billboards

Jul 16, 2011

RICHMOND — Vodka billboards, neon beer signs, even signboards with happy hour specials are not commonplace in Virginia. For good reason: They've been illegal for years. But a law change that took effect this month will ease those decades-old, some say antiquated, restrictions. And the first billboard advertising for Jack Daniels went up this month south of Richmond off Interstate 95.

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