For the first time in U.S. wine industry history, Mexican-American vintners and wine industry leaders have joined forces to officially launch the Napa Valley Mexican-American Vintners Association (NVMAVA). The nonprofit’s mission is to promote Napa and Sonoma Valley wines produced by Mexican-American vintners, to advocate quality standards for its members, and to promote and support the contributions of Mexican-Americans to the wine industry. Organizational programs will include marketing and selling wines nationally and abroad, achieving and maintaining high industry standards, support for current and future members in all wine-related areas, and educational opportunities for the general public and students interested in a wine industry profession.