France's share of the US market has fallen significantly over the last year – but it is still generates the most online conversations of any country. According to the latest figures from analysts Nielsen, France and Australia have gone down 9.3% and 7.2% in terms of volume of imports into the United States in the last 12 months. South Africa and Portugal have similarly dropped in market share. Argentina, New Zealand and Germany have gone up, building their positions in the US market by 18.6% for Argentina, 34% for New Zealand and 10% for Germany. The latter two have less than one percentage point of the market, but Argentina is building on a robust presence of 1.8% of the market.