US: Hispanics and 'Millennials' fuel rise of Moscato, Malbec

Jun 27, 2011

Moscato, Riesling and Malbec have shown 'explosive' growth in the US in the last two years, Neilsen's latest survey shows. The top six wine types – Chardonnay, Cabernet Sauvignon, Merlot, Pinot Noir, Pinot Grigio and Sauvignon Blanc – represent 64% of US consumer spending on wine, but other varieties show surprising growth.

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