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French wine industry ponders radical shift in marketing strategy
Jun 23, 2011
French winemakers are gradually giving in to global marketing trends, focussing on grape type rather than the region of production. Though it may boost sales worldwide, in a country with a proud wine tradition, this shift is a hard pill to swallow. The French wine industry is increasingly focusing on grape type, rather than region of production, as a key factor in marketing to boost wine sales and resist competition. In a country with a proud wine tradition, the shift is not easy.
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