/PRNewswire/ -- Diageo, the world's leading spirits, wine and beer company, and Southern Wine & Spirits of America, Inc., the nation's largest wine and spirits distributor, today announced agreements that appoint Southern Wine and Spirits the new National Broker for Diageo wine and spirits in control states. This announcement comes after an extensive review period initiated by Diageo earlier this year. The new relationship is an important milestone in the evolution of Diageo's route to market strategy.