A new wine that targets women through its perfume-like packaging has been singled out by Datamonitor’s Product Launch Analytics team as its Innovation of the Week. PLA continually conducts a global search to find what it deems to be the most inventive food and drink products. “While perfume-inspired wine may be an acquired taste, Essentia Vitae goes further than most to connect to female consumers,” said Tom Vierhile, director of PLA.