Stereotypes exist for a reason. Mainly, they are rooted in some level of truthiness: However, here’s a bit of stereotypical truthiness that is no longer valid. Box wines don’t suck. In fact, these days, depending on where you look in the wine aisle, much of the box wine in the U.S. is quite good. Yet, like most wine matters, this truth isn’t always obvious when fighting against perception. And, popular perception holds that Franzia’s ubiquitous boxed wine, long the top-selling wine in the U.S. based on volume, is rot gut swill.