US-based Beam Global Spirits & Wine has launched Pucker, a flavored vodka for creating a new flavored vodka drinking experience. According to the company, the new product is made using fruit such as apples, grapes, cherries and orangers to create natural flavors. Beam Global Spirits & Wines Vodkas senior director Kim Washington said the company has created a vodka for a new generation of fans who understand that the brands they choose say a lot about who they are and where they're going.