Cornell aids efforts to produce eco-friendly vines and wines. On some New York wine lists, along with such traits as fruity and bold, could soon appear "with hints of sustainable pest management and soil conservation." With funding from the New York Farm Viability Institute, some growers hope to establish a certified sustainability program that would put good practices right on the bottle. Led by Peter Martini, vineyard manager of Martini Vineyards Inc., the group is recruiting growers from Long Island to Lake Erie to earn the new "VineBalance: Sustainably Grown" label for their wines.