French winemakers are brushing aside Gallic pride to bottle their wine in plastic to meet British demand for lighter, unbreakable plastic bottles for the summer festival season. In the Languedoc-Roussillon area, winegrowers from the Pepieux co-operative have been converted, albeit begrudgingly. “Plastic bottles are difficult for me,” said Pascal Fernandez, a winegrower. “In the French culture, a glass bottle with a natural cork is engraved in our genes.”