NOVATO — Winery Exchange has expanded its international reach with a new office in London to serve U.K. and European markets. The U.K. alcoholic beverage market works quite differently from that of the U.S., according to Dan Irving, managing director of international operations. “These significant differences require a very different approach than how we work in the U.S. market,” he said. “To be successful in the U.K. long term requires that we have a dedicated team of experienced professionals on the ground [who] know how the market works and have strong relationships with key industry players.”